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Relevancy & Speed. It's what makes Reactive PR the best!


That delivers!

Earning coverage & backlinks that your competition can only dream of.

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Reactive PR is a niche Digital PR agency that specialises in positioning UK, US, Canadian, Australian & European brands at the centre of breaking news and current news cycle stories. We create relevant brand exposure, coverage, traffic and backlinks to client websites.

Our primary focus is giving journalists and writers what they want, exactly when they need it. When we know they are writing about something. When we know they need insight, facts, figures, quotes and for someone to help them write more engaging content. We take the guesswork out of Digital PR and leverage our ability to be the smartest and fastest in the business to generate press coverage repeatedly & reliably, for our clients.

We excel at fast & relevant. We specialise in resource-light, hard hitting and reliable PR.

If you want to boost your business’s perception of Expertise, Authority & Trust, and also boost your websites SEO in a consistent and Google friendly way, request a proposal from us today.


Googles @johnmu absolutely loves Digital PR.

This is because it allows Google a clear signal as to what websites it can trust, and those it can’t.

Trust signals in an age of AI content is paramount in securing your ability to rank in Google. Afterall, when anyone can automagically produce expert grade, AI content at scale, what else can Google rely on?

Yep, trust signals from the biggest and most trusted websites in the world that point to your website.

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We’ve worked with amazing brands and agencies throughout the years, here are just a few:


Reactive PR & Newsjacking

Through industry leading media monitoring, we are the fastest to spot breaking news, emerging trends and opportunities relevant to your specific industry.

As PR Experts, it’s our job to get to know your business and niche. We create a custom framework for every client to ensure our service is tailor made so we never miss an opportunity to position your brand at the centre of a story.

News is 24/7. So are we.

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Relevant, Timely & Authoritative PR

We excel in forward thinking PR to understand how news topics and trending stories might impact the media cycle.

By becoming experts in your business, and also the types of media and publication that cover subjects relevant for your business, we’re able to tie this together and plan short cycle Reactive PR content campaigns to meet the needs of the media and audience interest.

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International Reach

Our team monitor stories from around the world 24/7. Our ability to reach journalists in every country, in their local time-zone and if required, their local language, gives us a huge advantage in securing clients highly relevant and authoritative coverage & links

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Expert Opinion & Data

Adding value to the media narrative by utilising expert commentary on a topic, backed with data is a tried and tested method of securing top tier media coverage. Drawing on our years of experience of what the media wants is what helps us succeed in pushing your brand into the centre of the media news cycle.

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From national to niche industry press, we get it all..


Our clients love us. Our peers rate us. We’re thankful.

Ian Syer



Tom & his team have been instrumental in helping MyArtBroker showcase our expertise and authority in an art market dominated by household names. Time and again through consistent Reactive PR we’re now widely recognised and trusted as the number 1 authority on Banksy and are now at the forefront of the market. I highly recommend them to any business with hunger to succeed.

Andy Barr



This guy invented Reactive PR and Newsjacking! He has worked with some of the best agencies out there and some of the biggest UK brands. What he doesn’t know about PR is not worth knowing. Funny and will always give his honest opinion which you really should pay attention to if you want good results from your campaigns.

Ben Austin


Absolute Digital Media

Its been amazing to work alongside Tom. We reached out to him earlier in the year to support the growth of our PR team and clients. Within that time, he’s provided some excellent training which has allowed us to progress forward at a quicker rate and implemented several great processes to help us streamline our PR service from start to finish. Not to mention the time he has taken to get to know and motivate our team to produce bigger campaigns that are different to the norm, allowing us to hit and exceed targets and KPIs.



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